How do we create a common basis with maximum synergy effects for the airlines Austrian, Lufthansa and SWISS, but allow each airline its individual character?

On a jointly defined basis, we developed a cloud-based Digital Brand Guide for each airline. The modules, which are coordinated in the design system, can be optimally combined for each application and offer a consistent user experience across all touchpoints.

A consistent brand experience

The modular design system can be used variably and enables a consistent user experience – from the smartwatch app to in-flight entertainment.